Jose Gomez Design

User Experience & Web Design

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The ProductionGroupe is an all inclusive production company with a team of designers, vfx artists, photographers, producers, art directors and 3D artists. They work with top-tier clients to produce emotionally compelling, shareworthy content for forward-thinking brands and modern families around the world. From pre-to-post-production, they work closely with different brands to create compelling production-centric content for social channels, media content outlets, retail, print and more.

Project overview

As a department design lead and art director for the ProductionGroupe, I worked alongside our other department leads, developers and several designers to create a hub that would showcase our team's work.

My Role

Art directed the redesign effort from begenning-to-end. Working closely with designers and other team leads to rebrand and create an online presence that we could share across the agency with other teams.

We wanted to make sure we focused on user experience. Prioritization of locking down content for our site before proceeding to design was key to a successful website. We spent several weeks exploring different layouts and organizing content in a hierarchical fashion.

After locking down UX wires and a site map, we provided a few different visual approaches that we felt were most appropriate for a portfolio site and that repesented the fun nature of the team and the work we do.

We collectively decided on a visual approach and further locked down a cohesive style that worked across pages. Also taking into account a system that would work throughout multiple breakpoints in a responsive manner.