User Experience & Web Design
ProductionGroupe.
The ProductionGroupe is an all inclusive production company with a team of designers, vfx artists, photographers, producers, art directors and 3D artists. They work with top-tier clients to produce emotionally compelling, shareworthy content for forward-thinking brands and modern families around the world. From pre-to-post-production, they work closely with different brands to create compelling production-centric content for social channels, media content outlets, retail, print and more.
Content and Structure
We wanted to make sure we focused on user experience. Prioritization of locking down content for our site before proceeding to design was key to a successful website. We spent several weeks exploring different layouts and organizing content in a hierarchical fashion.
Visual Approaches
After locking down UX wires and a site map, we provided a few different visual approaches that we felt were most appropriate for a portfolio site and that repesented the fun nature of the team and the work we do.
Other Considerations
We collectively decided on a visual approach and further locked down a cohesive style that worked across pages. Also taking into account a system that would work throughout multiple breakpoints in a responsive manner.